Last week Madgex made an appearance at UXLX (User Experience Lisbon), where Harry Brignull gave a talk on Eye Tracking. Eye tracking is one of the most misunderstood user experience research tools, and is often used to draw erroneous conclusions. Harry set the audience straight with a practical and jargon-free presentation detailing some of the biggest misconceptions about eye tracking. You can view the slides below:
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