Back to posts

July 11, 2011 Some important differences between white-label job board providers Mike Fahey, Executive Vice President

Some important differences between white-label job board providers

If you’re currently choosing a white-label job board provider for your business, you’ll know that there’s a wide range of offerings out there – the differences between them can be bewildering. No two providers are the same, and your choice can have a huge impact on the success of your business. So, here are a few questions that should help you through the decision-making process:

Revenue share or flat fee?

Some providers offer a revenue share model, which can can be attractive in the short term but can easily reach a tipping point where you end up paying much more than with a flat fee provider. Be sure to factor this into your plan.

Ownership of content?

Contractually, who will own your job ads and user profile databases? Some providers require you to sign over ownership of everything to them, which limits your opportunities and means you get left with nothing if you ever want to migrate to another provider.

ROI modelling and pre-sales consultancy?

Will the provider help you produce an ROI model to ascertain what kind of sales you need to be making in order to turn a profit? Is the ROI model detailed enough to encompass the true costs of running a job board business?

Hidden transactional fees?

Some providers charge you per-transaction for certain things, which can increase the total cost of ownership. This is another reason why you’ll need a realistic ROI model to compare platforms.

Enhancements programme included?

Some providers will sell you a single version of their software, and then expect you to have to pay additional fees if you want upgrades and enhancements. Other providers include periodical enhancements as part of the bundled service, to improve the user experience and conversion rates of your site. If you find they do include enhancements, it’s always wise to ask to see the roadmap for the last 12 months and 12 months in the future, to get a feel for the value you’d be getting.

Breadth of commercial inventory?

As your sales team and user-base bed in to your new platform, a range of upsells will allow you to make the most out of recruiters who have money to spend, particularly when you can tell them the average application rate uplift that an upsell can bring.

SEO Automation?

Most job board platforms provide some kind of SEO functionality that allows you to create landing pages and campaigns. However, some platforms require a lot of administrative “busywork”, while others automate the bulk of the hard work, bringing cost savings.

Feature lists or feature quality?

When looking at a feature list, don’t focus in on the number of bullet points. A well designed job board platform provides you a revenue stream through great conversion rates through ease of use, not through a myriad of features.

Always ask to see case studies and uplift statistics that other customers have had when moving onto the platform in question.