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August 03, 2015 Mobilegeddon: Did your job board survive? Stephanie Mills, Communications Manager

Mobilegeddon: Did your job board survive?

Also commonly known as the mobilepocalyse or mopocalypse, the mobilegeddon is a new mobile-friendly ranking algorithm, brought out by Google on April 21st 2015.

Designed to give a boost to mobile-friendly pages in Google’s mobile search results, the new (but frightening) algorithm made many website owners wonder whether their rankings would be hurt.

Although Google already tweak their algorithm on a daily basis, the Mobilegeddon was anticipated to bring about huge changes to website rankings for many. Back in February of this year, Google released a warning about the new algorithm and even provided a tool so that developers and webmasters could check whether their sites were mobile-friendly.

Many SEO specialists believed that the update would be the biggest change since 2011 despite Google reassuring website owners that it was merely a subtle evolution.

However, the fear that Mobilegeddon did bring may have not been a bad thing at all. After all, optimising your website to be mobile-friendly in these times is an extremely important practice.

Why Should a Website be Mobile-Friendly?

Being mobile-friendly or ‘responsive’ is important to Google because it is straightforward to implement an optimal cross-device viewing experience. It is also compatible with ‘search spiders’ who go crawl the web to index your content.

There is also the experience of the user to carefully consider. A study by iAquire and SurveyMonkey found that 40% of people will choose another website if yours isn’t mobile-friendly. That’s a pretty large chunk of users you could be missing out on if you’re not responsive.

One Month On – How did Websites Stack up?

As a result of the Mobilegeddon, Google have stated that there has been a 4.7% increase in mobile-friendly sites in March and April.

There is no denying that the fear of potential traffic loss has prompted web owners to work on their mobile-friendliness. Some may argue that this should have been a priority since the announcement was made about blended mobile ranking in 2009 but nevertheless, this has been the push that many have needed.

The update was, however, a lot tamer than web developers expected. The Mobilegeddon did not level businesses the way that other updates have done, making it not all that significant in that sense.

What can you do to make sure your website is mobile-friendly?

So what now? Well it is certainly not time to get complacent. Follow our some of our tips below on getting your website fully responsive for mobile and look forward to receiving and holding on to many more loyal visitors in the future.

  • Many users will use just one hand to explore your website, making actions like scrolling a tricky business. To counteract this, be generous with your tap-to-navigate buttons. You could even add a double tap feature to expand product shots, making the experience far more convenient for the user.
  • It is a good idea to make sure that search and email boxes are easy to type in. Give the user generous space both inside and around input areas to stop them getting frustrated and giving up.
  • Crammed together links are really a no-go. Links placed too close together do not sit well with Google and are not that appealing to a user.
  • Be careful not to block primary CSS files, such as your stylesheet, and any important JavaScript files in Robots.txt, only block things that are known to cause issues, in order to keep Google happy.
  • Prepping conversion events is an extremely important step towards optimising your website for mobile. Prepping for conversion events can be done in a number of different ways, including streamlining the checkout process for mobile users and making conversion landing pages suited to the mobile visitor.

Image: Twin Design /

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