As the largest source of news and information in the Upper Mid-West, with 9 Million page views per month,The Star Tribune wanted to offer an improved user experience to their audience. They needed simple user journeys, optimal SEO and a platform designed to take the capacity.
From day one, our inbuilt SEO capabilities allowed search engines to easily index The Star Tribunes’ content and deliver even more of their targeted audience to the site.
User journeys were simplified and the time taken to apply for jobs and set up email alerts lead to a 67% uplift in job applications and a 56% increase in email alert creations. Moving away from their in-house solution saw their recruitment revenues grow and their technology future-proofed.