The Star Tribune wanted to make sure jobseekers found them first. They needed users to find email alert registration easy and to apply for jobs quickly on robust technology that they could rely on 24/7.

The Challenge

As the largest source of news and information in the Upper Mid-West, with 9 Million page views per month, The Star Tribune wanted to offer an improved user experience to their audience. They needed simple user journeys, optimal SEO and a platform designed to take the capacity.

The Response

From day one, our built in SEO capabilities allowed search engines to easily index The Star Tribune's content and deliver even more of their targeted audience to the site.

The Results

User journeys were simplified and the time taken to apply for jobs and set up email alerts lead to a 67% rise in job applications and a 56% increase in email alert creations. Moving away from their in-house solution saw their recruitment revenues grow and their technology for the long term.

StarTribune device


“We are impressed by Madgex’s focus on user experience, emerging trends and technologies. We have managed to launch a job board that positions us for growth, and offers cost efficiency. The transition was well managed by the team at Madgex, with them showing great attention to detail and a strong commitment to meeting our needs.”
VP Classified Advertising at Star Tribune