At their recent quarterly ‘Spring Update’ event for recruitment ad agency personnel, held at The Brewery, London on the evening of Thursday 3rd May, RBI Recruitment Media unveiled the latest traffic and application figures for their ten industry-specific jobsites, reflecting an impressive start to 2012.
Towards the end of last year, the ten sites –Caterer and Hotelkeeper Jobs, Community Care Jobs, Electronics Weekly Jobs, Farmers Weekly Jobs, Flightglobal Jobs, HJi Jobs, New Scientist Jobs, Optician Jobs, Personnel Today Jobs and EG PropertyJobs – were all re-launched on the latest Madgex job board platform. And this has already had a major impact on both traffic volumes and application rates, the latter increasing by an average of more than 100% year on year while maintaining a consistently high level of quality.
Presenting the headline results to the assembled guests, agency account manager Emma Rowland revealed that, in the highly competitive sectors of HR and property recruitment, Personnel Today Jobs and EG PropertyJobs have already seen year-on-year increases in applications of 57% and 70% respectively over the first quarter. Figures for other industry-leading RBI brands are even more spectacular: applications are up by 139% at Community Care Jobs, by 123% at New Scientist Jobs, and by no less than 185% at Flightglobal Jobs.
All the sites have also seen strong traffic and applications growth across their new mobile platforms, while the results have also benefited from the heavyweight marketing campaign featuring print, online, email, mobile and social channels that RBI RM have been running over the last few months.
“The new sites are performing significantly better, thanks to their enhanced usability and functionality,” agency sales director Peter Clarke commented. “And, most importantly, the bigger numbers haven’t diluted the quality, so we really can say that the results are better than ever.”