Madgex announces Catererglobal.com brand relaunch
12 May 2007
12 May 2007
Madgex, the specialist provider of job board software solutions, is proud to announce the launch of the redesigned Catererglobal.com brand and website for the TotalJobs Group: www.catererglobal.com.
Catererglobal.com briefed Madgex to refresh their brand identity and logo, bringing both into line with their target demographic - the premium luxury hotel market - and rolling the refreshed branding out into the new site.
Lee Tucknott, Madgex's Head of Design, explains, "Catererglobal.com wanted their brand to feel cleaner and more contemporary, employing current design trends while maintaining a traditional edge. We fulfilled this challenging brief by using stark black and white, hospitality-focused imagery and classic typographic styling, bringing in strong colour to differentiate and visually emphasize the separate 'recruiter' and 'jobseeker' areas of the site."
Catererglobal.com was delighted with the finished result. "The new site is stylish and simple. The subtle yet eye-catching purple and green/grey used by Madgex to separate the discrete jobseeker and recruiter areas is very elegant. And the site's simplicity, making positive use of minimal, clear, well-written text, enhances the overall customer experience."said Laurence Owen, Group Marketing Manager, TotalJobs Group.
"We were very pleased to have been selected by the TotalJobs Group to take Catererglobal.com into a new phase", said James Burton, Madgex's Sales Director. "The Catererglobal.com site was a thought provoking project, allying technical excellence seamlessly with top-notch graphic design, and we're rightfully proud of the result. We're looking forward to developing our long-standing relationship with the TotalJobs Group into the future."