InsuranceJobs.co.uk, the official job board for Post Magazine and Post Online, has begun using QR codes in their recruitment print adverts to offer jobseekers an innovative method of applying for jobs.

From 19th May 2011, the Incisive Media job board InsuranceJobs.co.uk began using QR codes in the recruitment adverts running in Post Magazine. The initiative is expected to further increase response rates on InsuranceJobs.co.uk vacancies as it provides the jobseeker with an additional method of applying for jobs.

Once the code is scanned by a smartphone using a QR code reader app, it can take the candidate to any specific vacancy on the InsuranceJobs.co.uk mobile site powered by Madgex. The functionality of the mobile site allows the candidate to apply for jobs immediately providing they have registered their details and CV on the desktop version of InsuranceJobs.co.uk. The concept is being rolled out across the other Incisive Media job boards beginning with LegalWeekJobs.com in the 26th May issue of Legal Week.

Mark Burton, Publisher on Post Magazine said of the initiative, “Post Magazine has been the leading voice in Insurance for over 170 years. This latest innovation from our official job board InsuranceJobs.co.uk, further demonstrates our exemplary balance of heritage and leading-edge creativity. Using QR codes to drive response through our mobile site is indicative of the visionary attitude we have to delivering a quality experience to both the jobseeker and recruiter.”

Alastair Digby, Marketing Consultant, Madgex commented; “Incisive Media have long been advocates of innovative solutions to further enhance jobseeker engagement and user experience. The introduction of QR codes throughout Post Magazine’s recruitment print advertising gives jobseekers a fast and simple way to apply for their next career move. Jobseekers are continually turning to mobile devices to search and apply for jobs, this new application method helps bridge the gap between print and online recruitment advertising.”

InsuranceJobs.co.uk is the official job board for Post Magazine and Post Online, a publication and website for the Insurance market with a collective reach across print, online and face to face platforms of 250,000 Insurance professionals. The content site is located at www.postonline.co.uk. InsuranceJobs.co.uk is its job board and provider of quality insurance vacancies attracting 20,000 unique browsers per month. Please visit www.insurancejobs.co.uk for more details.

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