Bauer Radio launches unique "on-air/online" recruitment service

10 January 2008

Bauer Radio, the UK’s second largest commercial radio operator, chose our job board software to launch the country’s first recruitment service offering fully integrated local radio and online recruitment advertising packages. Manchester is the launch pad for its new service - with Key103, Manchester’s most listened to commercial radio station. Online recruitment advertising spend is predicted to break the £300m barrier this year - as 45% of jobseekers now go online to find jobs, while just 23% use newspapers. Against this backdrop, latest research shows that almost 50% of people listen to radio when online and 57% investigate online after hearing adverts on radio. gives businesses their first opportunity to launch fully integrated online and local radio recruitment campaigns to increase responses from active jobseekers and also resonate with hard-to-reach passive candidates. We also worked with Bauer to provide wider benefits including a system to track the success of online campaigns, communicate with job applicants before interview via the web site and self-service listing of up to twenty free job adverts online every month. launches with a large team of experienced online recruitment specialists and is being supported by a dedicated £300,000 marketing budget for the first three months.