Job board landscape

Digital Media Strategies: Is this the end of regional news?

  Digital Media Strategies took place in London earlier this month, bringing together over 400 CEOs and senior leaders from news, magazine, broadcast, B2B, STM and digital pureplay media businesses from around the world. On day 2 of the event, Ashleigh Highfield, CEO of Johnston Press discussed the issues facing regional publishers with Neil Thackray, CEO of Briefing Media to discuss the challenges facing the industry, and how Johnston Press are tackling these. Below is a… read more

Job boards and social media: the evolving relationship

The beginning of each year is met with a forecast of trends and predictions from the online recruitment industry and this year is no different. Social media remains one of the industry’s most popular subjects with employers and job board owners still continuing  to debate how it will affect the performance of the job board industry. Embrace Social Media for Recruitment Since the widespread adoption of social media, brands have struggled to comprehend the power… read more

Job Board SEO Tips: How to Break Through the Noise

Today there are more online job boards than ever, which has led to an increase in competition for attracting the right jobseekers. With so many job boards available, ensuring that your job board can be seen by search engines is vitally important for its success. Research has shown that 74% of jobseekers start their job hunt on search engines like Google and Bing. So without a well-planned and sustained SEO strategy, it could prove difficult… read more

JobG8 Summit – Job Board Challenges and Opportunities in the DACH Region

The Jobg8 Job Board Summit – the world’s largest Job Board Conference – took place in London last month (November 2014). Decision makers and recruitment experts from around the world gathered to explore the differences and challenges in various territories. The two-day event was bigger and better than ever, with Jobg8 adding European workshops to this year’s format. Delegates split in to several focus groups, each covering a different territory. Experts from each territory led… read more

Lærerjobb.no – Case Study

Utdanning launched their new recruitment site Lærerjobb.no earlier this year. Utdanningsforbundet (The Education Union – Norway), is Norway’s largest trade union for teaching personnel and publishes Utdanning with a distribution to approximately 130,000 subscribers in the Norwegian education sector. Challenge  Utdanning had been successfully advertising jobs for a number of years, however, recently they had lost market share to competitors.  In order to compete with the leading job boards in Norway, Utdanning decided they needed… read more

Top 5 things we learnt at the IAEWS Fall Congress

The IAEWS Fall Congress took place in Las Vegas last month. The twice-yearly event brought together over 200 employment site professionals from around the world to discuss the latest trends in the industry. With a backdrop of an Elvis on every corner and the awe-inspiring sights of Vegas, the IAEWS Fall Congress was a great opportunity for us to spend time with our clients and meet new contacts. We deliberated and debated hot topics such… read more

3 things we learnt at the Onrec Conference and Exhibition

The 10th annual Onrec Conference and Exhibition took place in London last month. As ever, the event featured a great line up of speakers offering their insights in to the world of online recruitment. Having first started in 2004, speakers took the time to reflect on what has happened in the industry over the past 10 years, as well as covering the latest trends and topics within online recruitment. The day covered a broad range… read more

Advertising and responsive design

According to the latest report from eMarketer, UK mobile advertising due to overtake the newspaper and magazine marketing by 2015*. Mobile ad spend is predicted to grow by 96% this year to £2.02bn in the UK, with experts anticipating this figure to reach £4.5bn by 2016. The report also forecasts that print advertising spend is likely to reduce, with the newspaper and magazine market set to lose £276m in the next 4 years. Increased investment… read more

Job board fundamentals: Measuring success

Over the years, I’ve worked with a number of job boards of varying shapes and sizes. One of the many frequent questions I’m asked is regarding how best to measure success. With so many different tools to hand from content management systems, Google analytics, third party marketing software and external campaigns; it’s easy to lose focus. We need to find a centre with which to orientate ourselves. Whilst there are endless statistics you can track… read more

Writing an effective job advert – Getting the basics right

Whilst the majority of employers have a lot of success using job boards, less successful advertisers often ask ‘Why aren’t my adverts receiving more applicants?’ There can be numerous explanations for this and it is often a combination of more than one factor. In some cases, highly competitive markets and talent shortages can be to blame. In others, it may just be the job itself that is struggling to attract candidates due to factors such… read more