Innovation

Any research involves a process of generating, refining and validating ideas and when you’re a small User Experience team it’s especially important to share those ideas with colleagues. Creating ad-hoc teams or just getting feedback from designers and developers helps to form and evolve ideas quicker. At Madgex there’s a constant stream of new projects, products and functionality. We’re in the process of developing a new mobile website at the moment and we needed extra… read more

Last week Madgex held its sixth Hack Day event.  These days are a great excuse for everyone to down their usual tools – and to play around with new ideas, technologies and generally to have a bit of fun.  This time around we had no specific theme – and invited entries of both a technical and non-technical nature – primarily to get everyone within Madgex involved. As usual all teams bunkered down – keeping their… read more

One of the things we concentrate on at Madgex is the use of iterative research and design to improve conversion rates on our platforms. We run a lot of usability interviews, make design changes, and track the conversion rates via analytics. The lazy registration system we introduced in version 3 of our platform last year is a great example of this. One of the biggest leakage points of any webapp is registration: users are forced… read more