Star Tribune case study
Star Tribune job boards conversion rates improve
substantially after switching to Madgex
Since switching to the Madgex Job Board platform, Minneapolis news site Startribune.com has experienced notable improvements in their job board’s performance (jobs.startribune.com), specifically:
- 67% uplift in job applications 1
- 56% increase in email alert creation 2
- 38% increase in job-seeker searches 3
Simon Conroy (CEO, Madgex) responds: “These statistics speak for themselves. The Madgex Job Board platform isn’t just a piece of software – it’s a highly tuned revenue generating tool.”
Harry Brignull (User Experience Consultant, Madgex) goes on to elaborate: “We invest heavily in optimising the usability and user experience of our software so that it delivers this kind of improvement for our customers. What’s more, optimisation is an ongoing activity. Since our job board platform is now offered as SaaS (Software as a Service), our customers get updates rolled out to them at no extra cost. ”
- Comparing Sept ‘08 (before Madgex) to Sept ‘09 (with Madgex)
- After switching to Madgex, from August ‘09 to September 2009
- From Sept ’08 (before Madgex) to Sept ‘09 (with Madgex)
