Haymarket case study
The Results
- Unique Users increased by 10%
- Applications increased by 68%
- Cost per acquisition reduced by over 50%
- Very positive client feedback
The Challenge
24 websites in 10 months; a challenge in itself. Haymarket Media Group is the largest privately-owned publishing company in the UK with offices worldwide and many global brands in their wide-ranging, impressive portfolio. Haymarket came to Madgex with the need to expand their existing, but limited, B2B recruitment offerings and enhance them to increase revenue, upgrade the user experience and provide cross-sell opportunities, all whilst saving money on the development.
The Solution
Haymarket opted to use Madgex as a best in breed supplier over their in-house development team because of our proven niche expertise and cost effectiveness. This combined with the decision to implement the next generation Madgex Job Board software across all 24 sites was a recipe for fast results. The software was also customised to include the ability to cross-sell advertisers onto other Haymarket job board sites. A high user experience level was achieved throughout and visitor numbers have seen tremendous growth.
Sources: thirdsectorjobs.co.uk stats Jan-Jul 08, generated through Hitbox
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