Surviving in a Recession: What Member
Organisations can Learn from the Commercial World
Publishers Breakfast Seminar
Tuesday 6th October 2009, The Law Society’s Hall — Chancery Lane,
London
Videos and slides from talks >>
What does it cover?
Leading industry players Madgex and SiftGroups have come together to bring you this informative breakfast-time event.
In the pure ‘for profit’ world corporations are recognising that if they are to survive and prosper they need to listen and actively respond to their customers. If they do not treat their customers as partners in their business they will lose their custom to those competitors who do. The same has to be true for member organisations.
Openly working with your members not only retains their commitment to you but also provides genuine revenue-earning opportunities.
The combined experience of Madgex and SiftGroups in both the not-for-profit and commercial sectors provides a unique insight into how you can benefit from a genuine customer-focussed approach by building an engagement strategy rather than a marketing strategy.
For those with a little more time, we will be holding breakout sessions immediately after the briefing, answering questions from the morning.
Why attend?
With your members feeling the pinch, recruiters cutting back and competition fiercer than ever, you need to be on top of your game. This event will detail innovative techniques to generate greater revenues whether through new business opportunities, the retention of old members or the recruitment of new members.
Who should attend?
This seminar is designed for Membership, Technical, Commercial, Marketing, Sales Managers and Directors who are responsible for the effectiveness and profitability of their online presence..
Venue
The Law Society’s Hall, 113 Chancery Lane, London, WC2A 1PL
Google Maps
Directions to the venue
113 Chancery Lane is located in Zone 1 of the London Underground,
near to the following stations:
Chancery Lane (Central Line)
Temple (Circle Line – Blackfriars closed)
Seminar Agenda - Tuesday 6th October
| 8.30 | Registration with coffee and bacon rolls* |
| 9:00 | Member organisations adapting in
the online world: a powerful position for the future Simon Conroy, CEO Madgex |
| 9.20 | Engaging active and passive
jobseekers Dan Meadows, Commercial Director, Madgex |
| 9.50 | Passive
promotion and social tools to extend reach (including making the most of Twitter) Dan Martin, Editor Sift Media (Business Zone) |
| 10.20 | Investing in, and leveraging,
online community Adam Cranfield, Digital Media Manager, Chartered Institute of Management Accountants (CIMA ) (Case studies) |
| 10.50 | Why member organisations need to
adapt in the online world: a conclusion Lawrence Clarke, Head of Consultancy, SiftGroups |
| 11.10 | Main presentations close Briefing on breakout session |
| 11.15 | Coffee and breakout session Breams room |
| 12:15 | Event Close |
Price and booking
This is a FREE event. (Booking is now closed)
Contacts
If for any reason you cannot attend and would like to find out more about SiftGroups or Madgex, please call:
Harprite Purewall, SiftGroups 0117 915 9600 / 07967 324 414
harprite.purewall@siftgroups.com /
www.siftgroups.com
Marleen Kinder, Madgex 01273 712770
marleen.kinder@madgex.com
/ www.madgex.com
Download the Surviving in a Recession - Breakfast seminar 200k, PDF
