100 ways to win through in online publishing: How to sweat your existing business assets
Publishers Breakfast Seminar
Thursday 25th June 2009, The Law Society’s Hall — Chancery Lane,
London
Videos and slides from talks >>
What does it cover?
Leading industry players Madgex, SiftGroups and SiteVisibility have come together to bring you this exciting breakfast event. Even in today’s tough climate, publishers can prosper in the online arena by sweating their existing assets.
In association with specialist media M&A advisors Fusion Corporate Partners, this event will show you detailed practical case studies demonstrating successful approaches to deliver maximum returns from existing investments. A free whitepaper accompanies the event (only available to attendees).
Surviving in this climate is all about using your existing resources optimally, perhaps doing things a little differently; but also by maximising the effectiveness of your people, your technology and your strategies.
Over breakfast we will give you insight into what works and what doesn’t, along with 100 ideas to take away and try, all delivered within a short briefing to let you achieve the most from your day.
For those who have a little more time, we will be holding 3 breakout sessions immediately after the briefing, answering questions from the morning and giving help and advice through one-on-one surgeries.
Why attend?
With advertisers feeling the pinch, recruiters cutting back and competition fiercer than ever, you need to be on top of your game.This case-study led programme will give detailed illustrations of innovative techniques that can lead to generating greater revenues.
Who should attend?
This seminar is specifically designed for Publishers and Directorswho are responsible for the effectiveness and profitability of their online titles.
Venue
The Law Society’s Hall, 113 Chancery Lane, London, WC2A 1PL
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Directions to the venue
113 Chancery Lane is located in Zone 1 of the London Underground,
near to the following stations:
Chancery Lane (Central Line)
Temple (Circle Line – Blackfriars closed)
Seminar Agenda - Thursday 25th June
| 8.30 | Registration with coffee and bacon rolls* |
| 8.55 | Welcome address and introductions Ben Heald, CEO SiftGroups |
| 9.00 | SEO tactics to boost revenue and
results in a recession Helen Trendell, Digital & Search Marketing Manager, SiteVisibility |
| 9.30 | Replacing lost
revenue streams Lawrence Clarke, Head of Consultancy, SiftGroups talking with Steve Roth, Managing Editor, Sift Media |
| 10.00 | A user-centred view on leveraging
your assets Dr Harry Brignull, Head of User Experience, Madgex Case study) Simon Devitit Online Publishing Director Haymarket Business Media |
| 10.30 | Main presentations close Briefing on breakout session |
| 10:45 | Breakout session Breams Room |
| 12:15 | Event Close |
Price and booking
This is a FREE event. (Booking is now closed)
Contacts
If for any reason you cannot attend and would like to find out
more about Madgex, SiftGroups, SiteVisibility or Fusion please call:
Marleen Kinder, Madgex 01273 712770
Simon Phillips, SiftGroups 07815 910 360
Jason Woodford, SiteVisibility 01273 733433
Download the Successful revenue & cost models - Breakfast seminar 1.1Mb, PDF
