Guardian Jobs won the National Online Recruitment Award 2012 for Best Online Recruitment Section by a Consumer Publication. The site is now one of the top 5 UK jobs site, with over a million monthly unique users. Since the new site was launched we have seen the following increases in activity:
- 30% increase in page views
- 40% increase in unique users
- 50% increase in online applications
- 1.2 million unique monthly users *
The Guardian has been the market leader in recruitment press for nearly 20 years. In 2007 they wished to redesign Guardian Jobs to offer a market leading online platform alongside their press products. The brief for the redesign focused on:
- Full integration with guardian.co.uk drawing passive jobseekers into guardianjobs.co.uk
- Increased candidate applications
- Improved customer service for recruiters
- Creating the best user experience possible
- Reducing operational costs
After a competitive tender process, Madgex demonstrated that their expertise in complex integration with third party systems and ability to deliver everything that The Guardian were looking for, on our next generation platform.
Vastly improved faceted browse navigation refined the job searching process, with personalisation tools and clear calls to action set to increase jobseeker conversions. An intuitive recruiter services interface with campaign reporting, provided the opportunity for self–service management of recruiter accounts along with the provision of up–sell opportunities including keyword sponsorship. We were able to reduce operational costs for Guardian Jobs by providing them with a cost–effective, tailored solution inclusive of strong search engine marketing and a self–service eCommerce facility.
“This new site is a fantastic development for both advertisers and jobseekers. Full integration with Guardian Unlimited allows advertisers to reach one of the UK’s largest audiences of passive jobseekers – over 8 million per month. This, coupled with extensive new features and benefits for both jobseekers and recruiters means guardianjobs.co.uk is the home of quality recruitment.”
Helen Bird, Sales Director, Guardian Jobs
*Source: ABCe Jan 2011 (last audit period), Guardian Jobs Site Survey 2010